Marketing/ Communications Development

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Application ID: 000309
This project is available.
Project Description
Project Title
Marketing/ Communications Development
What is the central research question you want answered?
What are the objectives of your project?
1. To increase the Profile of TCWRS (Tri-City Women's Resource Society)
2. To rebrand and develop a logo for TCWRS
3. To create consistant and professional promotional tools
3. To strategize and implement marketing tools
Project Type
Computer Related     
Creative     
Formal Research     
 Organizational Development     
Survey     
Other  
Size of Project (Number of pages, minutes, cm, etc.)
Project will consist of a rebranding exercise together with logo development. Project will also consist of a wide variety of promotional brochures in several languages. Brochures, posters, letterhed and newsletters are also a component of the project.
Project Description (Use this space to further elaborate on the project)
Student would be required to faciliate a rebranding exercise resulting in a new society logo. The student would also be required to research and analyze our current use of promotional and fundraising materials (in the form of pamphlets, brochures, banners, which would be made available to him/her.

The Student will then design a unified template that all staff will be able to agree upon for the variety of promotional materials. The Student will then place existing or redefined materials into the new templates, which will be saved and passed on to TCWRS and staff for future use.
How do you plan to use the results of this project?
1. The logo and informational material will be used to redevelop the Society's website
2. The informational brochures will be used immediately to reach out to the diverse multicultural community in the tri-cities.
3. The information brochures will be used immediately to build referrals for the Society.
4. The informational brochures will be used for walk by traffic, current clients, members and the community as promotional and cross promotional materials.
5.. The informational brochures will be used a fairs, conferences, workshops throughout the community
6. The informational brochures will be used to enhance the Society's display board.
What larger goal is served by undertaking this project?
The larger goal is have the informational material clearly define our regenerated and enhanced services to the community and clients.
To increase TCWRS profile in the community and increase the awareness of what services and programs we offer.
To have a consistent brand that TCWRS becomes known by.
Our challenge is to continue to work with the tri-city community to develop innovative programs and services that meet the changing needs of a diverse population.
To strive for an empowered society that embraces equality, diversity and the elimination of violence.
The Organization
Organization Name
Tri-City Women's Resource Society
What community do you represent or work with?
TCWRS provides services mainly to women and children in the Tri-cities (Port Moody, Port Coquitlam, Coquitlam, Anmore and Belcarra), however the society does have some support programs for men.
What is your organization/group's goal or mandate?
TCWRS is a feminist organization that strives for the elimination of violence through education, prevention and partnership, providing a continuum of sustainable services that respond to the changing needs of the community.
Are you a registered not-for-profit?
Yes
Contact Information
Contact Person
Carol Metz Murray
  
Position
E.D.
Mailing Address
200- 2540 Shaughnessy Street
Port Coquitlam, B.C. V3C 3W4
Telephone
604 941 7111
Fax
604 941 9275
Email
executivedirector@tcwrs.com
  
Alternate Telephone
 
Alternate Fax
 
Alternate Email
info@tcwrs.com
Project Plan of Action
Duration of Project
Smaller (One semester)
If you know the duration more specifically, please indicate here
Each phase of the project will be one semester in length Fall 2007 & Spring 2008.
Phase 1 will be the rebranding and logo development.
Phase 2 will deal with the informational brochures and materials.
What are the specific deliverables that you expect of the student?
1. Facilitate a rebranding exercise with staff and Board members
2. Work with staff and Bd to design a logo
3. Analyze current promotional materials
4. Incorporate new format ideas
5. Assist staff in learning new promotional materials
6. Assist with the implementation of the rebranding, logo and informational materials
Estimated time commitment per week
3-4 hours per week
Liaison
Liaison Name
Carol Metz Murray
  
Liaison Position
E.D.
Liason Contact Info (If different from above)
 
How much time per week will the
liaison be available to the project?
3-4 hours
How will the liaison provide direction and support to the project?
Liaison will orient student to the organization and link student to key Board member and staff that can assist in project development. The liaison will also supervise and work in collaboration with the student.
Student Researcher
Student area of study/experience
Communication and marketing
graphic design
Student skills/attributes
Works independently and is self-directed, demonstrated written and verbal communication skills, knowledge of computer programs, knowledge of graphic arts, ability to teach and train staff in new templates, creative and innovative ideas for rebranding, logo and template development,
Student related interests
Students should have a passion for thinking outside of the box, community development, social marketing and desire to make a difference in the world.

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